Delta Air Lines and LA28 have committed to an eight-year partnership starting in 2021. The partnership includes support for Team USA and access to NBC Universal’s Olympic and Paralympic media platforms. This makes Delta the inaugural founding partner of the Olympic and Paralympic Games Los Angeles 2028 and a supporter of the United States Olympic and Paralympic teams.
“Delta is in the business of connecting people, and nothing brings the world together quite like the Olympic and Paralympic Games,” said Delta CEO Ed Bastian. “The dreams and big ideas born in Los Angeles inspire us to imagine a better future. Partnering with LA28 is an investment in LA’s future and a commitment to work together to create a more connected, equitable and sustainable world.”
Wasserman added: “Delta embodies the spirit and strength of the Los Angeles Games, and we are proud they are taking this journey with us as an early and committed partner to the Olympic and Paralympic movement. Athletes from more than 200 nations and all corners of this country will descend on Los Angeles in just eight years. We embrace Delta’s passion and dedication to connect all of these dreams and Olympic and Paralympic stories in the years to come.”
“Los Angeles is a global crossroads — a city where everybody is welcome,” said L.A. Mayor Eric Garcetti. “By bringing the world to Los Angeles and Los Angeles to the world, Delta is helping the City of Angels reach new heights.”
Delta will become the Official Airline of LA28 and Team USA beginning Jan. 1, 2021, and include the Beijing 2022, Paris 2024, Milan Cortina 2026 and Los Angeles 2028 Games.
“The Olympics have the power to bring audiences together in a way that no other event can,” said NBCUniversal CEO Jeff Shell. “Delta’s unprecedented access to the Games and Team USA across all platforms truly represents the future of advertising. We cannot think of a better Olympic setting than our own backyard in Los Angeles, and we look forward to welcoming the athletes in 2028 to this dynamic city.”
Read more about it here…